The Paitin winery, owned by the Pasquero-Elia family, was established in 1796 when Benedetto Elia purchased the farmhouse, wine cellar and surrounding vineyards from Luigi Pelissero. Benedettos son Giuseppe acquired the underground cellar and extended their vineyard holdings to the current 17 hectares. In 1893, the first Barbaresco Sori Paitin was produced and in 1898 the winery began exporting the wine commercially. The next important phase of the winery was in 1965 when Secondo Pasquero-Elia built a new wine cellar at the property and did a thorough replanting of the vineyards bymassaleselection. Secondo Pasquero-Elia, sadely passed away in 2020 but his sons, Giovanni and Silvano are currently running the winery along with Giovannis son Luca.